Our Services
Tourism research
There are many reasons to conduct tourism research; e.g., to get a handle on the current market, understand the demographics and characteristics of your current and/or target audiences, see who else is offering similar products, determine best practices, identify trends or inform growth strategies. Saltwater Solutions can help you assess where you are now and create a path to reach your end goal. We use a variety of primary and secondary research techniques to gather data – particularly in relation to island and/or remote tourism destinations – and distil the findings clearly and concisely to spur recovery and growth.
Articulating brand voice
Entertaining, informative, consistent, focused, unique, and fresh. Regardless of the sector you are operating in, if your communications and marketing content is not all of these, you may be missing an opportunity to draw in readers and potential clients. Content creation is a skill, not a task. Saltwater Solutions produces refreshing and inspiring content to cater to the interests and challenges of one or more target audiences. We work with you to develop your operation’s or destination’s story for online and offline publication.
Culture identification and incorporation
Culture distinguishes one destination from another and is valuable in showcasing an area’s uniqueness. Small islands and remote locations, in particular, can leverage their local identity to attract visitors. At the same time, cultures must remain true to their roots to be authentic. As per an emerging regenerative tourism approach, the unique spirit of a place can only be lived and shared by those who call it home. Saltwater Solutions gets under the skin of your community and guides you in creating a positive synergy between your area’s culture and your tourism operation or strategy.
I have worked very closely with Louise for several years through past roles I held with Technomedia and Meetings & Conventions PEI. Louise exhibited one of the highest levels of productivity I have seen from a colleague. Her upbeat personality and engaging personal style enable her to interact effectively with people of all types. I am grateful for all of Louise’s contributions to projects we have worked on together and am extremely confident that her intelligence, work ethic and communications skills will add to any of her future projects and endeavours.